Founded in 1983, HdL Companies was established to maximize local government revenues by providing a variety of audits, analytical services, and software products. We are dedicated to helping cities, counties and special districts.

In 2014, HdL expanded its services to provide strategic planning and consulting services to assist local governments with economic development planning and execution. ECONSolutions offers a variety of products & services for customized solutions based on budget constraints and specific development requirements.

Whether you need to understand a trade area, fill a vacancy or market a shopping center ECONSolutions will collaborate with city staff, developers and real estate professionals to bring increased economic activity to your community.

If you need assistance in formulating steps to capitalize on near-term opportunities, evaluating areas for redevelopment, or revenue projections ECONSolutions will work alongside staff to develop a plan that is right for your city.

With a staff with over 50 years of local economic development and community development experience in California, up-to-date data, an online GIS platform, and the ability to leverage HdL’s databases ECONSolutions has the ability to engage in projects of every size ranging from data analysis to comprehensive studies to short-term advisory support.


  • 50 years of development experience
  • 35 million square feet of development projects
  • Numerous transactions with national and regional retailers and restaurants
  • Strong relationships with major developers
  • Active and long time ICSC members 

Explore our products & services here.


Our People

Barry Foster, Managing Director

Barry Foster is the managing director of ECONSolutions by HdL and has 28 years of local government experience including 23 years in Southern California with the cities of Moreno Valley, Rancho Mirage, Monrovia and Loma Linda.  Additionally, he has worked as a Development Consultant with five developers and retail advisors in Southern California. Over the years, he has helped facilitate 30 million square feet of new development projects including logistics-distribution, shopping centers, commercial retail/office, medical-healthcare, hotels and auto centers. Mr. Foster has worked directly with major corporations such as Aldi, Amazon, Decker’s Outdoor, Harbor Freight Tools, O’Reilly Automotive Group, Phillips Electronics, Proctor & Gamble, Ross Stores and Sketchers. He has also with major retailers including Costco, Home Depot, Target, TJ Maxx, Trader Joes and Walmart, along with desirable restaurants such as BJ’s, Buffalo Wild Wings, Cheesecake Factory, Flemings Steakhouse, Mimi’s Café, Pf Chang’s, Roy’s of Hawaii and Yard House. Mr. Foster is a member of the International Council of Shopping Centers, as well as Past President of the Municipal Management Assistants of Southern California. Barry Foster has a Bachelor of Science degree from Minnesota State University Mankato and a Masters of Public Administration from the University of Kansas.

Elisa Grey, Senior Associate

Elisa Grey has over 15 years of experience in the public sector focusing on business attraction, retention and project management for commercial development projects. She was previously the Economic Development Manager for the City of Fontana. In that capacity, she managed the Economic Development Budget and oversaw all facets of development projects in the City. Ms. Grey holds a Bachelor of Arts degree from the University of California, Riverside and a Masters of Arts degree from Azusa Pacific University.

Keala Mare, Analyst

Keala Mare serves an important role as an Analyst working with a variety of software tools in preparing an assortment of useful economic development reports. Before HdL, Keala worked for the City of Victorville and San Bernardino County. Keala earned her Bachelor of Science degree in Business Administration and Marketing from Park University.